Alexanders is one of London's premier removals and storage companies with clients such as Lufthansa and Alexander McQueen. They grew rapidly, having started out as a one-man-and-a-van operation back in 2002.
We were tasked with repositioning the Alexanders brand, enhancing their website's user experience and rewriting and restructuring their content. Moving them from Lambeth to Notting Hill, if you like.
We brought a fresh perspective to the Alexanders' brand, evolving the existing identity by creating a simple monochrome version which we coupled with a strapline set in the typeface Gill Sans.
To compliment the new identity, we introduced more similarly styled typographic elements, helping to shape a maturing brand personality and creating a new, more refined visual language for Alexanders.
We learnt about Alexanders' business through stakeholder interviews, conducted an audit of their existing content and developed a much improved customer-focused site structure.