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Catalyst

Catalyst helps organisations and businesses in Ireland, the UK and Europe through contemporary training, mentoring and development. We first worked with them in 2007 when they were starting-up.

In 2015, Catalyst commissioned us again to redefine their brand. Now established and known for their innovative and fresh thinking, Catalyst wanted a brand and collateral echoing those traits.

Catalyst homepage screenshot

We kicked off the project by revisiting the Catalyst visual identity, making refinements to both the typestyle and mark so they better represented a more sophisticated, maturing business.

The redesigned website used a bold, direct tone of voice and a vibrant, image-rich visual style, the photography reflecting the people-focused nature of Catalyst's work.

Catalyst business card front Catalyst business card reverse Catalyst website screenshot on a desktop computer Catalyst website screenshot on a desktop computer
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