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CP Active

CP Active is a not-for-profit organisation which creates environments that encourage active lifestyles. They develop programmes, 'disruptions' and interventions, in partnership with communities and local governments.

We helped CP Active in realising their vision of more people enjoying being active as part of their daily lives. Our work involved defining their brand identity across print and digital platforms.

CP Active website screenshot on a Macbook

CP Active wanted to create brightly coloured environmental ‘prompts’, giving individuals a nudge toward habitually integrating activity into their lives. We used the prompts as the inspiration for the brand.

We coupled the circular shape of the prompts with a complimentary typeface and balanced the vibrancy of yellow with a weighty black. This created a bold and strikingly simple visual identity.

Online we continued with the same colour palette, mimicking the stand-out of the prompts within the environment by using the logo against heavily desaturated imagery.

We gave CP Active the option to vary the colours used in the prompts with a supporting palette of cyan and magenta.

CP Active logo CP Active website screenshots on a desktop computer CP Active website screenshots on a tablet device CP Active website screenshots on a tablet device CP Active website screenshots on a mobile device CP Active website screenshots on a mobile device CP Active website screenshots on a mobile device
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