CP Active is a not-for-profit organisation which creates environments that encourage active lifestyles. They develop programmes, 'disruptions' and interventions, in partnership with communities and local governments.
We helped CP Active in realising their vision of more people enjoying being active as part of their daily lives. Our work involved defining their brand identity across print and digital platforms.
CP Active wanted to create brightly coloured environmental ‘prompts’, giving individuals a nudge toward habitually integrating activity into their lives. We used the prompts as the inspiration for the brand.
We coupled the circular shape of the prompts with a complimentary typeface and balanced the vibrancy of yellow with a weighty black. This created a bold and strikingly simple visual identity.
Online we continued with the same colour palette, mimicking the stand-out of the prompts within the environment by using the logo against heavily desaturated imagery.