The Qatar Foundation spearheads Qatar's efforts to establish itself as a global leader in education, science and culture. We had a long-term working relationship with the Sidra Medical and Research Center, the Foundation's new, all-digital academic medical facility.
Our work with Sidra encompassed a number of roles across a range of digital projects including information architecture, UX, UI design and graphic design. With one project, we helped Sidra develop a state-of-the-art iPhone app for their clinicians.
The app gave Sidra's clinicians point-of-care access to up-to-date clinical resources and tools such as handbooks, protocols, guidelines, scoring calculators and more. All are available online and offline.
We designed a simple, intuitive interface ensuring a focus on the app's content and functionality motivated design decisions. Large recognisable icons and clear, simple menus make navigation straightforward. The family of colours – taken from the Qatar Foundation branding guidelines – were used appropriately and unobtrusively where consuming the content was key.